Gaya APA

McCarthy, E, J., Perreault, W, D. (1991). Applications in Basic marketing : clippings from the popular business press . Boston: Richard D. Irwin.

Gaya MLA

McCarthy, E, Jerome., Perreault, William, D. "Applications in Basic marketing : clippings from the popular business press". Boston: Richard D. Irwin, 1991. Text.