Gaya APA
Cravents, D, W., Piercy, N, F.
(2006).
Strategic marketing ed. 8
(
8)
.
Illinois:
Mc Graw Hill.
Gaya MLA
Cravents, David, W., Piercy, Nigel, F.
"Strategic marketing ed. 8".
8
Illinois:
Mc Graw Hill,
2006.
Text.